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Are you ready for the 4th wave of digital advertising?

From the continued evolution of TV & video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences—we are in the midst of a new ad industry wave. While we all want to stay ahead of the curve, media teams that don't have the right tools to buy, bill, and pay for media across new channels, platforms, vendors, and formats quickly will be left behind.

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Here's what you need to know about the latest ad & media trends, and how to prepare for them.

What's inside this guide?

Preview the 4th wave of digital advertising, with a pulse check on the trends

Learn what industry leaders across the media ecosystem are focused on now and next, including frictionless, adaptive retail experiences, applying "privacy-by-design" to a digital media strategy, immersive and gaming advertising, how AI is pushing innovation forward, and more.

 

 

 

Micro retrospective case studies on what pivotal shifts meant for the way media teams work

The rise of new platforms and channels have ultimately meant that channels matter less, and the ability to reach audiences at an omnichannel scale matters much more. But innovating at scale always comes with challenges. Take a look at lessons learned from previous industry shifts and how we can apply them to what's next.

 

Are you prepared? Future proof your media activation capabilities

Whether you’re tackling a new platform or media type, you need the right technology to streamline and centralize all your data, tools, and work to adopt new media types quickly and reap the benefits. Learn how to harness the power of automation, customized taxonomy, streamlined workflows, and flexibly built tech to tackle what's next.

 

 

 

 

Sounding off: What it takes to innovate

“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and the automation of previously manual, error prone work like reconciling media invoices.”

Denis Budniewski
—Denis Budniewski,
Executive Director of Marketing Investment & Transformation, Verizon

 

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About Hudson MX

Empowering media teams with tech for what's next

Hudson MX is the creator of the MX Platform—the only state-of-the-art, centralized media management solution that unifies buying and paying work across an entire enterprise organization’s teams, channels, platforms, partners, and KPIs.

Our cross-platform solution has helped clients ranging from global agency holding companies to a Top 20 U.S. advertising brand to buy, track, bill, and pay for billions of dollars of media with greater ease, peace of mind, speed, and results.

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